@article{ROBUL_HRINCHENKO_ZALUBINSKA_2019, title={SOCIAL MEDIA MARKETING INFLUENCE ON BRAND EQUITY AND IMPACT ON INTENTION TO BUY IN FASHION MARKETING}, volume={21}, url={https://ei-journal.com/index.php/journal/article/view/610}, DOI={https://doi.org/10.31520/ei.2019.21.1(70).146-159}, number={1(70)}, journal={Economic innovations}, author={ROBUL, Y. V. and HRINCHENKO, Y. L. and ZALUBINSKA, L.M.}, year={2019}, month={Mar.}, pages={146-159}