“INCLUSIVE EXPERIENCE ECONOMY” – WELLNESS AND RECREATION: FROM PRODUCTION TO CONTEMPLATIVE NATURE MANAGEMENT
Topicality. At the practical level of economic support for social and environmental policies of the state, there is a need to combine the approach of the experience industry with the accessibility and involvement of as many people and businesses as possible in this service industry, above all, in the field of wellness and recreation.
Aim and tasks. The purpose of the article is to theoretically substantiate the factors of wellness and recreation that meet the concepts of sustainable inclusive development and experience economy in recreational nature management.
Research results. The inclusive experience economy is defined as a system of social relations in which for the maximum number of agents their economic opportunities related to experience (impressions, emotions, feelings, memories) are maximized as a specific especially valuable (in psycho-emotional, aesthetic and other sense) service. The development of the inclusive experience economy is conceptualized in recreational nature management based on behavioral, environmental, socio-natural, eco-friendly and social-market approaches, in order to regulate ecological and economic relations in the conditions of transformation of extractive economic as well as political and social institutions into inclusive ones for ensuring human well-being.
Conclusion. The methodological approach to substantiation of the essential component of well-being is proposed, which is mediated by the contradiction of “experience / impression – inclusion” and allows, subject to systematic state support and environmental quality assurance, to create a basis for attracting long-term investment in those economic sectors whose impact on well-being is, above all, wellness and recreational. Methodological principles of environmental research are improved, namely: the principle of genetic unity (inclusiveness) of nature and society, the principle of indirectness (comprehensiveness) of the role of social production in the interconnection “society – nature”, the principle of reproduction (responsibility) of nature.
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