DEVELOPMENT OF GASTRONOMIC TOURISM PERSPECTIVES IN UKRAINE


Keywords: national cuisine, wine tours, gastronomic festivals, culinary heritage.

Abstract

Topicality. The development of domestic tourism is relevant today around the world, and Ukraine is no exception. One of the domestic tourism types for the country can be gastronomic tourism, which is still unequally developed within tourist destinations.
Aim and tasks – to assess the condition of gastronomic tourism development in Ukraine and to outline the prospects for its further development on the basis of the European experience
Research results. A promising area of tourist services market development is gastronomic tourism - a specialized type of tourism, focused on learning about the history, technology and culture of national dishes and products consumption, as well as training and professional development in cooking. Trends in the modern tourism market show a growing interest among consumers in these types of travel.
According to the UNWTO (World Tourism Organization), most tourists mark the gastronomic aspect as the main reason for visiting a country, and argue that the gastronomic features of the country are one of the three main reasons in determining the place of tourist travel.
Wine tours in Zakarpattia, Odesa, Kherson and Mykolayiv regions are gaining the most popularity in Ukraine among the actively demanded directions of tourist and gastronomic activity. Deep cultural traditions, in particular in gastronomic, for which Ukraine is famous, create preconditions for the formation of numerous interesting gastronomic tours for both domestic and foreign tourists.
Conclusion. Current trends in the development of gastronomic tourism in Ukraine indicate its significant potential and opportunities for professional development, because now this area of tourism is engaged in a limited number of tourism companies; Most trips are organized to Lviv, Zakarpattia and Poltava regions, where there are strong national traditions, the formation of their own gastronomic brands and geographical indications, a strong authentic culture and specific culinary preferences.

Author Biographies

E.L. MIHAILUK

Candidate of Econ. Sciences, associate professor
Odessa National Economic University
Preobrazhens'ka Str., 8, Odesa, Ukraine, 65000

A.A. KHUMAROV

Candidate of Econ. Sciences, Head of International Relations Department,
Odessa National Polytechnic University
Shevchenko av. 1, Odesa, Ukraine, 65000

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Published
2020-06-20
How to Cite
MIHAILUK, E., & KHUMAROV, A. (2020). DEVELOPMENT OF GASTRONOMIC TOURISM PERSPECTIVES IN UKRAINE. Economic Innovations, 22(2(75), 71-81. https://doi.org/https://doi.org/10.31520/ei.2020.22.2(75).71-81