CONCEPTUAL PRINCIPLES OF MANAGEMENT OF «GREEN» BUSINESS TAKING INTO ACCOUNT EXPERIENCE OF INTERNATIONAL FINANCIAL MANAGEMENT
Topicality. The actuality of problem of «green» business stimulation and creation of favourable climate rises nowadays because of the necessity of additional resources engaging in socio-economic development of Ukraine and due to the reform progress that causes new possibilities for communities «green» business. At the period of active global modernization of humanity in scientific and political circles, issues related to the "green" business began to be discussed more and more, in which the necessity of intensifying the development of the branches of the national economy, creation and increase of natural capital was foreseen.
Aim and tasks. The article is devoted to defining features of «green» business and the basic tools of transformation in social-oriented system. The contradictions of its forming have been reflected. The perspectives of development of «green» business as functional form of «green» economy have been defined. Using three groups of tools: economic, marketing and corporate are proposed to improve the implementation of the basic principles of «green» business.
Research results. Developed a conceptual model of development of entrepreneurship in the sphere of «green» business and as a result of the region whose main idea is to increase the level of interest in the development of business, government, based on certain criteria, through the promotion of entrepreneurship in the regions, as well as the result of which is the elimination of inconsistencies of socio-ecologic-economic development of regions by applying organizational and economic levers of influence. Usually, economic development, based on the principles of the "green" economy, is quite difficult to fulfill, since in the world models of megaeconomics and assess of their effectiveness are already formed.
In global and domestic practice, the "green" business is becoming increasingly competitive every year. "Green" business is not only the refinement of income from the production of environmentally friendly products and the provision of environmental services, but also the preservation of the environment and natural resources.
Conclusion. The article substantiates the expediency of the principles of sustainable development to preserve the environment and minimize environmental risks in the country's national strategy, regional development programs and strategies in Ukrainian companies. Green "business can be considered as a business activity, which is based on the recognition of the principle of non-alternative environmental activities. At the same time it is necessary to assimilate the potential of the natural environment in the form of expanded reproduction of business resources, and the most important criteria are the formation of systems for assessing the quality of the product, competitive advantages, investment attractiveness and the effectiveness of business activities in general.
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