TRENDS AND PROBLEMS OF LOGISTIC DEVELOPMENT OF THE FRUIT AND FRUIT PRODUCTS MARKET
Topicality. The market of fruit and berry products plays an important role in ensuring the food security of the state and its regions, has prospects for integration into the world market by introducing new technologies of growing products, choosing optimal irrigation systems, taking into account the peculiarities of organization of processing and storage of products, improving its quality in order to reach foreign markets.
Aim and tasks. The purpose of the article is to study the current trends in the market development of fruit and berry products of Ukraine, determine the boundaries of the market, its main subjects, competitive advantages and logistical problems of development.
Research results. The main parameters of the market of fruit and berry products of Ukraine are analyzed in the article, the main tendencies and logistical problems of development are revealed. In the course of the research the tendency of growth of production in individual sectors of the market, yield and demand for fruit and berry products was established. The author identifies the main logistical problems that hinder the reproductive development of the SNF market, which include: lack of storage facilities in the region, underdevelopment of storage units and sales of products of individual farms, low role of the state, lack of wholesale markets for agricultural products and others. Solving these problems will contribute to the logistical development and expanded reproduction of resources in the sectors of this market.
Conclusion. The study substantiates the author's definition of the category "Logistics development of the SNF market", analyzes the main tendencies and logistical problems of development, proposes the basic measures of logistic development of the market, in particular: the creation of cooperatives of sales or processing, the construction of fruit stores in the region, the creation of wholesale markets, the establishment of wholesale markets, connection of individual manufacturers with wholesalers and provide them with a range of marketing services.
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