RESEARCH OF POSSIBILITIES FOR THE APPLICATION OF TRANSFORMED APPROACH-MARKETING LOGISTICS IN UKRAINE
The development of the market of logistics services has been surveyed and its major trends in Ukraine and Europe are compared. It is noted that it is possible to maximize the effect of the enterprise competitive advantage on the market only through integration of marketing and logistics. It is conditioned by the interaction of the market oriented marketing and flow-oriented logistics that creates opportunities for raising information and commodity utility as well as the value of goods for consumers. The key factors of success are identified, perspectives and attractiveness of marketing logistics in Ukraine are determined.
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