RESEARCH OF POSSIBILITIES FOR THE APPLICATION OF TRANSFORMED APPROACH-MARKETING LOGISTICS IN UKRAINE


  • T.V. Yakymchuk
  • V.S. Samkova
Keywords: market of logistics services, marketing logistics, professional warehouse services, logistics operators.

Abstract

The development of the market of logistics services has been surveyed and its major trends in Ukraine and Europe are compared. It is noted that it is possible to maximize the effect of the enterprise competitive advantage on the market only through integration of marketing and logistics. It is conditioned by the interaction of the market oriented marketing and flow-oriented logistics that creates opportunities for raising information and commodity utility as well as the value of goods for consumers. The key factors of success are identified, perspectives and attractiveness of marketing logistics in Ukraine are determined.

Author Biographies

T.V. Yakymchuk

Phd, docent
Associate Professor at the Department of Foreign Economic Activity
Kherson National Technical University
Beryslavskoe highway 24, Kherson, Ukraine

V.S. Samkova

Kherson National Technical University
Beryslavskoe highway 24, Kherson, Ukraine

References

1. Bachinsky, G. P. (2008). Koncepciya marketingovoy logistiki [Concept of marketing logistics]. Problemy sovremennoy ekonomiki – Problems of the modern economy, 4. Retrieved from: http://www.m-economy.ru/art. php?nArtId=2289.
2. Golikov, E.A. (2006). Marketing i logistika – novye instrumenty khozyaystvovaniya [Marketing and logistics – new instruments of managing]. M.: "Ekzamen" Publ.
3. Kiryukov, S.I. (2006). Stanovlenie i razvitie marketingovoy logistiki [Formation and development of marketing logistics]. Visnyk SPbHU – Bulletin of St. Petersburg State University, 8, 3, 44-61.
4. Christopher, M., Pek Kh. (2005). Marketingovaya logistika [Marketing Logisitics Oxford], Moscow: Tekhnologii Publ.
Published
2017-07-07
How to Cite
Yakymchuk, T., & Samkova, V. (2017). RESEARCH OF POSSIBILITIES FOR THE APPLICATION OF TRANSFORMED APPROACH-MARKETING LOGISTICS IN UKRAINE. Economic Innovations, 19(2(64), 327-332. https://doi.org/https://doi.org/10.31520/ei.2017.19.2(64).327-332