WAYS OF INCREASING THE EFFICIENCY OF ENTREPRENEURS 'ACTIVITIES IN THE CONTEXT OF MARKET DEVELOPMENT AND MARKET DEVELOPMENT


Keywords: efficiency, business entities, development, market of innovative technologies, region.

Abstract

Topicality. The issues of efficiency and effectiveness of economic activity of the subjects of the enterprise are becoming increasingly important in the context of globalization, the consequences of the coronavirus pandemic and increasing the level of competitiveness of both entities and Ukraine in the world. Qualitative and quantitative assessment of the efficiency of economic activity with defined tasks and strategic goals, in the context of the identified business needs, forms the overall effectiveness of the enterprises of the region.
Aim and tasks. The purpose of this work is to develop recommendations for improving the effectiveness of business entities in the region from the standpoint of development of the market of innovative technologies. This goal allowed to form the following tasks: to analyze the main indicators of Ukraine according to the Global Entrepreneurship Index; to analyze the structure of appeals-complaints of representatives of the business sector to the Council of Business Ombudsman of Ukraine in order to identify the reasons that affect the effectiveness of their business activities; develop a questionnaire to interview business representatives in order to identify problematic issues at the local level and opportunities for their elimination.
Research results. This article identifies the impact of indicators according to the Global Entrepreneurship Index, namely: venture capital; labor capital; startup skills; growth rate; willingness to take risks; competition; perception of new opportunities; product innovation; business culture; involvement of technologies and their impact on the effectiveness of business entities in the region and the competitiveness of the business sector of Ukraine in the world. In order to systematize specific problems in the business sector in the context of the development of the market of innovative technologies in the scientific article summarizes the data on appeals of business entities to the Council of Business Ombudsman and introduced an author's questionnaire "Assessment of barriers and external influences on the effectiveness of economic activity", which consists of the following blocks of questions: a block of questions on awareness of doing business; a block of questions on staff evaluation and its impact on business development; block of questions on administrative influence on business entities; block of questions on the assessment of the competitive situation in the market; a block of questions on the priority areas of business development in the market.
Conclusion. The practical orientation of this scientific article is to develop a number of proposals to increase the effectiveness of business entities in the region and systematize them into the following groups of activities: organizational; economic (foreign economic); tax; personnel; measures to protect the intellectual rights of economic entities; financial.

Author Biography

I.A. TOPALOVA

Cand. econ sciences, аssociate рrofessor,
Senior Research Fellow
Institute of market problems and economic&ecological research NAS of Ukraine
Frantsuzskyi Boulevard, 29, Odesa, Ukraine

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Published
2021-08-20
How to Cite
TOPALOVA, I. (2021). WAYS OF INCREASING THE EFFICIENCY OF ENTREPRENEURS ’ACTIVITIES IN THE CONTEXT OF MARKET DEVELOPMENT AND MARKET DEVELOPMENT. Economic Innovations, 23(3(80), 319-328. https://doi.org/https://doi.org/10.31520/ei.2021.23.3(80).319-328