SALES SECURITY AS A DIRECTION OF THE EECONOMIC NTERPRISE’S SECURITY


Keywords: economic security, enterprise, sales, business partners, logistics outsourcing.

Abstract

Topicality. The relevance of the study is related to the growing importance of the enterprise’s economic security ensuring for the effective operation and the enterprise’s development. Given that economic security is a complex category, to ensure the economic security appropriate level is possible by providing that security issues are addressed in all components and areas of activity. Since sales activities are an indicator of the enterprise’s value, it is necessary to pay attention to aspects of sales safety.
Aim and tasks. The purpose of the article is to consider the importance and directions of improving sales activities to ensure the enterprise’s economic security.
Research results. Economic security should be considered as a basis for the enterprise’s recovery and development in an unpredictable dynamic environment. Effective enterprise’s potential realization is possible under the condition of protection against the negative impact of threats and dangers, i.e. under the condition of creating an appropriate economic security level. Sales security should be considered as one of the areas of a comprehensive economic security system. The sales activities results are the enterprise’s value indicator for specific consumers, for society as a whole and for the enterprise itself. High-level analytical activities should be carried out in order to make informed decisions. Sales activities aspects are studied by both the enterprise’s analytical structures as a whole, and the sales department’s individual employees. The expediency of using logistics outsourcing, namely the transfer of the transporting products function to a logistics company, is considered. The expediency of using the combined method, involvement in the transportation of logistics company products only for certain regions is indicated. The sales activities effectiveness, and, as a consequence, the overall enterprise’s activities depends on effective cooperation with market participants. It is proposed to assess the business partner’s reliability by the adapted graph-analytical method "Financial Reliability Square" on the open information basis, namely annual financial statements by indicators grouped into the following vectors: volume and sales, financial stability, solvency, business activity.
Conclusion. Approaches to improve sales activities, namely the use of logistics outsourcing and assessing the business partner’s reliability based on the adapted graph-analytical method "Financial Reliability Square", allow increasing the enterprise’s economic security level.

Author Biographies

N.V. MIESHKOVA-KRAVCHENKO

Senior lecturer
Kherson National Technical University
24, Beryslavske shosse, Kherson, Ukraine

S.A. LATKINA

Senior lecturer
Kherson National Technical University
24, Beryslavske shosse, Kherson, Ukraine

V.O. LASHKEVYCH

Master
Kherson National Technical University
24, Beryslavske shosse, Kherson, Ukraine

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Published
2021-08-20
How to Cite
MIESHKOVA-KRAVCHENKO, N., LATKINA, S., & LASHKEVYCH, V. (2021). SALES SECURITY AS A DIRECTION OF THE EECONOMIC NTERPRISE’S SECURITY. Economic Innovations, 23(3(80), 233-240. https://doi.org/https://doi.org/10.31520/ei.2021.23.3(80).233-240